Advancement in technology has made doing business much easier than it used to be in the past. However, the competition is becoming very intense and for a new business to strive excellently, the you must strive hard towards positioning your business in the mind of the people. Irrespective of the quality of products you sell or how excellent your services are, as a new start-up you need to position your brand in the mind of the people. Without this, your business may not be able to compete favourably with existing competitors in the market.
The best way to position your brand is through video content. Video content involves the use of images and audio to communicate convincing message about your brand to your target audience. Most start-ups and existing businesses use this method to create a reputation within the online market. Over time, people no longer spend time reading written content; they want to know more about your brand via videos. A good video will educate, inform and entertain your target audience, while convincing them to perform a particular action.
For start-ups with a new website, video content can help your website to be Search Engine Optimised. This will ensure your site is well ranked on Google search result whenever any information regarding your products or services are searched for.
Some of the videos that can easily be used to grow your start-up are;
- Explainer Videos: An explainer video is a short video that is tailored towards explaining your products and services to your target audience. It is usually between 60 to 90 seconds long and it is a very effective tool to persuade your prospects about how your products and services can meet their needs. The explainer videos that achieved the best results are those that focus on the benefits of your products rather than the features.
- Video Testimonials: This is another video that can help your start-up grow easily. It is used to create a reputation about your business in the industry you operate. It involves your customers sharing positive experience about their dealing with you. It may be how effective your products are or how exceptional your services are.
- Webinars: A webinar is arguably the most effective video tool for growing start-up easily. It is a paid or free scheduled workshop over the internet. It involves the business owners or representative of the business sharing useful information about problems people face in a sector. After the workshop, such representative will now market his/her business’s products or services as the best solution to solving the problem. With this, your products and services can easily gain recognition, especially if they are effective.
- YouTube: YouTube is currently the second largest search engine in the world after Google. Though there are series of new videos uploaded on this platform every day, it is less competitive than Google. For business start-up that is yarning for exposure, YouTube is the perfect opportunity. What you have to do is to produce a video based on the trends in the industry you operate.
The power of video content in the 21st century can never be overemphasised. It will expose your business to the world faster as it is both educational, informative and persuasive.