How to Write an Effective, Educational Video Script

When educating your audience via video, it is crucial that you deliver the perfect, clear message. Here's how!

Date: 19/06/19

How to Write an Effective Educational Video Script

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Behind every successful educational video is a great script. The educational video script is what paves the way for the video to be successful from beginning to end. Not only do you need to have a good understanding of how to communicate with the target audience, but you also need to know how to write in a way that is engaging and informative.

So, be sure to keep the following steps in mind when writing your educational script, and you will have a top-notch guideline written for your next educational video.

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 Set Out the Problem at the Very Beginning

Don’t beat around the bush. Videos differ from written content; in that, you can lose a viewer’s attention a lot quicker than you might with written work. When it comes to video scripts for educational videos, you will want to make it a goal to have made clear what problem you intend to help your viewer solve, within the first 10-30 seconds of your video. This will ensure that they know they’re watching the video they needed. Making them more likely to stay at watch the whole video.

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Ensure your Message is Clear and Concise

Now that you’ve hooked your audience and made the purpose of your video clear, you need to follow that through by ensuring the rest of your message comes out loud and clear. This means avoiding adding too much extra fluff in an effort to make the video longer.

If you’re going to try and use humour, make sure you don’t construe your message, and that your jokes don’t take away from the education of the video. Humor has the ability to help a viewer remember the information you’re teaching, so if you can work it in seamlessly it’s definitely not a bad idea.

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Don’t Bore Your Viewer with Repetition

Captivating your audience and giving them a good reason to stick around and watch the entire video is crucial. What's the point in making a top quality educational video, from beginning to end, if viewers aren’t even making it halfway through the video because they become bored with repetitive information? Repetition may help some engrave information into their memory but let your viewers re-watch the video if they need to hear it again. Repeating a driving point a select few times throughout your video can work out but be sure you don’t sound like a broken record by the end of your video.

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Offer a Solution to Your Problem: Including Clear, Simple Instructions.

Viewers want to watch your educational video because they’re looking for a solution to their problem. You’ve made it clear what problem your video aims to solve, so it’s time to follow through and give them a solution to said problem. Consider your specific audience when offering a solution to your problem. Are you speaking to a group of doctors or high school students? If you were speaking to doctors you might use large medical words that they are familiar with. Whereas, with high school students you would want to talk it down a notch. Be clear with your instructions keeping them short, sweet, and to the point.

Keep these primary focus points in mind when writing your educational video script, and your audience will thank you for giving them a clear and concise solution to their problem. 

If you 're struggling with writing your video script, our team of copywriters are on hand to help. For more information about our script writing services, get a quote today!

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