Hi, my name is Chloe and I am Head of Digital Marketing here at Squideo. Social media is an extremely important element of any business for many reasons, but here are a couple of reasons why I believe social media is so great:
a) It is totally free - meaning you can market and advertise your brand and reach an audience without costing you a penny - something businesses could not do before now.
b) Your audience is HUGE. With billions of people signed up to online social media sites such as Facebook, Twitter and Instagram, your scope is extremely large.
c) Social media gives you a chance to show off your personality as a business. There will be plenty of occasions where you, as a business owner, need to act all serious and corporate - fortunately, social media isn't one of them. Social media let's you release your silly, bold or humorous side.
Part of my role as Head of Digital Marketing involves ensuring our social media channels maintain a steady stream of awesome content.
From video examples, tips and offers to a look 'behind the scenes', we're always striving to create engaging content for our followers.
It would be GREAT if you could give our Instagram account a follow, and maybe even like a few of our posts.